I'm currently working on a campaign for a client that involves baseball. As I dive into the campaign planning every day, I come up with more and more analagies for baseball and business, baseball and relationships, baseball and goals... but, what's really coming out full strength is The Journey. There are bench warmers and home run hitters in every industry.
We all need a coach and Rizzi Designs aims to be your marketing coach. Our extensive research in general marketing practices and current market trends gives our team the tools to generate creative ideas for any campaign. You're up to bat. The umpire (your critics, your clients, yourself) is tough on you. The bases are loaded. The crowd goes wild. The pitcher (the economy, changes in your industry, your strategic plan) throws a change-up pitch. A CURVE BALL! You didn't see THAT coming. Two more chances for Creative Coaching from the Rizzi Team. Don't wait until it's too late. Market yourself now!
Industry Term: Constructive Criticism
Rizzi Designs Vocab: Optimal Perspective
We're your marketing department.
Call us today for a consultation.
866.44RIZZI
Marketing fits every budget.
No marketing. No business. No lie.
Thursday, May 1, 2008
Tuesday, March 4, 2008
Announcing Rizzi Designs Special Events Division
Rizzi Designs will design your special day around YOU! The team at Rizzi Designs Special Events Division is classy and professional - We won't skip a beat on the details! Your special day will be truly unique with our creative ideas:
- Carlson Craft Specialized Invitations
- Personalized Gifts for Guests or Bridal Party
- Creative Shower or Tabletop Favors
For more information on how Rizzi Designs Special Events Division can help you design your special day, call us today at 866.44RIZZI.
Tuesday, January 29, 2008
Team Rizzi Supporting JA at Crazy Bowl
Numerous locals supported Junior Achievement last weekend through Crazy Bowl. Hundreds of people were bowling backwards, between legs, and sideways! It was a fun filled afternoon of friends and laughter. Team Rizzi bowled an unsurprising high score of 102 while chanting “R-I-Z-Z-I, R-I-Z-Z-I”! Scroll down to our Crazy photos.
Are you thinking about hosting a fundraising event – simple and crazy or complex and sophisticated? Rizzi Designs is a "full-service" marketing firm; we take your concept to completion and handle every aspect of marketing your company. We will assist you with every aspect of planning your event, from developing itineraries, designing presentations and confirming logistics, to coordinating the catering/hosting/decorating details. Rizzi Designs will provide the promotional products and the campaign materials as well as assemble a team of specialists to manage all key functions of your event, ensuring quality and professionalism every step of the way.
Are you thinking about hosting a fundraising event – simple and crazy or complex and sophisticated? Rizzi Designs is a "full-service" marketing firm; we take your concept to completion and handle every aspect of marketing your company. We will assist you with every aspect of planning your event, from developing itineraries, designing presentations and confirming logistics, to coordinating the catering/hosting/decorating details. Rizzi Designs will provide the promotional products and the campaign materials as well as assemble a team of specialists to manage all key functions of your event, ensuring quality and professionalism every step of the way.
Wednesday, January 2, 2008
New Marketing Trends for 2008!
"In 2008, you can expect major marketing trends to include:
A shift from traditional to "alternative" media advertising in newspapers and magazines, and on radio and TV will continue to be marketing staples, but spending in new media will show the biggest growth as advertisers move money into online, mobile and alternative out-of-home advertising.
In 2008, the major marketers who set the trends will help consumers adopt new media consumption methods. And they'll pave the way for small business owners to follow suit without the risk or heavy financial outlay.
Here are four ways to increase sales and your advertising ROI by capitalizing on the hottest trends for 2008.
1. Engage the customer. The move toward alternative advertising versus some of the more traditional methods coincides with the emergence of technologies that enable a one-on-one dialogue with customers. For example, follow the trend of social media by posting your products on sites that encourage customer or peer reviews. Social media add an element of impartiality and are increasingly looked to as reliable sources of information.
2. Integrate your off-line and online campaigns. Look for ways to use off-line media to drive traffic to a website with specialized landing pages that tell a deeper story. Use print and TV ads to start the customer education process and direct potential buyers online to learn more and take the next steps in the purchase process. And direct an e-mail campaign to your current customer database to offset the cost of direct mail. Simply alternate e-mail and postal mail for a cost-effective one-two punch.
3. Move some off-line dollars online. Online advertising now offers a strong alternative to some traditional media, such as print yellow pages. Consider moving some of your traditional directory advertising dollars into online directories and search engines. The vast majority of Americans research their products online before making purchases, so a paid search campaign is an ideal way to make sure you turn up at the top of search results.
4. Follow your customer. Alternative out-of-home advertising opportunities let you place your message wherever your customers go. You can put your name and company logo on the umbrellas used by urban street vendors, or name hiking trails in wilderness areas. The key to using these new opportunities effectively is to place your message where it will appear in the proper context and reach your potential customers when they are in the right frame of mind.
The new year comes full of high-return marketing opportunities. By closely watching the hottest trends, you can make smart choices that let you step ahead of your slower-moving competitors.
http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article188282.html
A shift from traditional to "alternative" media advertising in newspapers and magazines, and on radio and TV will continue to be marketing staples, but spending in new media will show the biggest growth as advertisers move money into online, mobile and alternative out-of-home advertising.
In 2008, the major marketers who set the trends will help consumers adopt new media consumption methods. And they'll pave the way for small business owners to follow suit without the risk or heavy financial outlay.
Here are four ways to increase sales and your advertising ROI by capitalizing on the hottest trends for 2008.
1. Engage the customer. The move toward alternative advertising versus some of the more traditional methods coincides with the emergence of technologies that enable a one-on-one dialogue with customers. For example, follow the trend of social media by posting your products on sites that encourage customer or peer reviews. Social media add an element of impartiality and are increasingly looked to as reliable sources of information.
2. Integrate your off-line and online campaigns. Look for ways to use off-line media to drive traffic to a website with specialized landing pages that tell a deeper story. Use print and TV ads to start the customer education process and direct potential buyers online to learn more and take the next steps in the purchase process. And direct an e-mail campaign to your current customer database to offset the cost of direct mail. Simply alternate e-mail and postal mail for a cost-effective one-two punch.
3. Move some off-line dollars online. Online advertising now offers a strong alternative to some traditional media, such as print yellow pages. Consider moving some of your traditional directory advertising dollars into online directories and search engines. The vast majority of Americans research their products online before making purchases, so a paid search campaign is an ideal way to make sure you turn up at the top of search results.
4. Follow your customer. Alternative out-of-home advertising opportunities let you place your message wherever your customers go. You can put your name and company logo on the umbrellas used by urban street vendors, or name hiking trails in wilderness areas. The key to using these new opportunities effectively is to place your message where it will appear in the proper context and reach your potential customers when they are in the right frame of mind.
The new year comes full of high-return marketing opportunities. By closely watching the hottest trends, you can make smart choices that let you step ahead of your slower-moving competitors.
http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article188282.html
HAPPY NEW YEAR!
Happy New Year from Rizzi Designs!
Ring in 2008 with new marketing collateral from Rizzi Designs! We can assist you in all areas of marketing and design to better brand your business!
Check us out for weekly updates on industry trends, interesting facts and marketing tips for your business.
Ring in 2008 with new marketing collateral from Rizzi Designs! We can assist you in all areas of marketing and design to better brand your business!
Check us out for weekly updates on industry trends, interesting facts and marketing tips for your business.
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